Case Study · Global Consumer Goods Leader

Making Enterprise Content Operations Work at Scale

Complex workflows. Actionable insights. Confident deployments.

Enterprise DAMWorkflow AutomationAnalyticsDeployment Management

For a global consumer goods organization managing complex digital content operations, Sitecore Content Hub plays a central role in coordinating asset production, adaptation, approval, and distribution.

As business processes evolved, the organization needed more than a standard DAM implementation. It needed sophisticated workflows that remained intuitive for users, deeper visibility into platform activity, and a reliable way to manage changes across multiple development environments.

Digital Herd helped turn that complexity into a more streamlined, scalable, and manageable content ecosystem.

The Challenge

Enterprise complexity shouldn't become user complexity.

Managing digital content across international teams involves far more than storing and distributing assets.

Product imagery needs to be generated in multiple formats. Existing assets require adaptations for different markets and channels. External studios must collaborate with internal teams. Content needs to move through complex approval processes, while translations and other activities depend on integrations with external services.

Behind these processes are intricate business rules, conditional workflows, and numerous stakeholders.

At the same time, the organization needed better visibility into how its Content Hub environment was being used and how content evolved over time.

With multiple development teams working across different environments, deploying configuration changes reliably was another critical challenge.

Our Approach

Listen first. Understand the complexity. Make it work.

Digital Herd became a technical implementation and advisory partner, combining deep Sitecore Content Hub expertise with business analysis, workflow architecture, and user experience design.

Rather than simply implementing requirements, our team worked closely with business and technical stakeholders to understand the underlying processes and determine how to support them effectively.

The goal was consistent across every initiative: deliver solutions that meet complex enterprise requirements without making the platform unnecessarily complicated for its users.

The Solution

What we delivered

Advanced Workflow Automation

Digital Herd designed and implemented sophisticated workflows supporting different stages of the digital content lifecycle.

These included processes for generating product imagery, adapting existing assets, coordinating external studios, managing approvals, and integrating translation services.

Some workflows involve more than 20 states, conditional transitions, and extensive business rules.

To make these processes easier to navigate, Digital Herd introduced custom user experience enhancements, including visual workflow guidance and streamlined single-page interfaces.

The result is a more intuitive experience that helps users understand where they are in a process and what action they need to take next.

Enterprise Reporting with Insights Hub

From platform activity to actionable intelligence.

Standard DAM reporting does not always provide the historical visibility or analytical depth required by large organizations.

Digital Herd developed an advanced reporting solution that captures and analyzes changes throughout the Content Hub environment.

Combined with Insights Hub, this enables:

✓Historical tracking of platform activity and content changes.
✓Custom dashboards tailored to business requirements.
✓Large-scale exports involving millions of entities.
✓Reporting embedded directly into the Content Hub interface.
✓Greater visibility into content operations and platform usage.

By bringing insights closer to where users work, the organization can make better-informed decisions without relying exclusively on separate reporting processes.

Explore Insights Hub →

Reliable Deployments with Release Manager

Enterprise development requires enterprise-level control.

Managing configuration changes across multiple environments becomes increasingly challenging as development teams and platform complexity grow.

Digital Herd introduced Release Manager to simplify and control the deployment process.

Instead of relying on large, manual configuration transfers, developers can package changes into independent patches and promote them between environments.

This provides:

✓Controlled and traceable configuration deployments.
✓Greater independence for parallel development teams.
✓Reduced risk of unintended configuration changes.
✓More predictable production releases.
✓Improved visibility into deployment history.

Release Manager has become an established part of the organization's development and production deployment process.

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Technical Architecture & Enablement

Digital Herd's involvement extends beyond the solutions it directly develops.

Our specialists also provide technical guidance on platform architecture, integrations, configuration strategies, and custom development.

By helping teams evaluate what should be configured, customized, integrated, or simplified, Digital Herd contributes to a Content Hub environment designed for long-term maintainability and scalability.

The Impact

More control. Less complexity. Better visibility.

The collaboration has delivered improvements across several areas of enterprise content operations.

Streamlined business processes

Complex content production and approval activities are brought into structured workflows, reducing reliance on fragmented processes and manual coordination.

Improved user experience

Visual guidance and simplified interfaces make sophisticated workflows easier to navigate and support.

Deeper operational insights

Historical reporting and embedded dashboards provide greater visibility into platform activity and content operations.

More reliable deployments

Release Manager supports controlled configuration changes across development environments, reducing manual effort and deployment risk.

Sustainable platform evolution

Ongoing architectural guidance helps the organization extend Content Hub while balancing business requirements, usability, and maintainability.

Beyond Implementation. Elevation.

Enterprise DAM success isn't just about implementing technology. It's about continuously improving how people, processes, and platforms work together.

By combining workflow expertise, advanced analytics, deployment automation, and technical architecture, Digital Herd helps organizations unlock more value from their existing DAM investments.

Your DAM is powerful. Let's make it work harder.

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