Digital Herd · Policy
Privacy Policy
Digital Herd values the trust you place in us, whether as a client, a partner or a visitor to our website. We take the protection of your privacy and the processing of your personal data very seriously.
- Entity
- Digital Herd — Vliegwezenlaan 71/1, 1731 Asse, Belgium
- Registered office
- Vliegwezenlaan 71/1, 1731 Asse, Belgium
- Website
- digital-herd.com
- Contact
- info@digital-herd.com
- VAT
- BE0722.631.390
- Version
- 2.0 — September 2026
In this privacy policy we explain how and for which purposes we process your personal data, in accordance with the applicable Belgian and European legislation on the protection of personal data (GDPR). This policy applies to all services of Digital Herd and to the use of our website digital-herd.com. We keep this policy up to date by publishing the latest version on our website. By using our website and our services, you accept the way in which we collect and use your data.
§ 01 Who we are
Digital Herd is the controller of your personal data. This means that we determine how and for which purposes your personal data is processed. We are a digital asset management (DAM) consultancy: we implement, migrate, integrate and optimise DAM platforms — such as Sitecore Content Hub — and we build our own products for the DAM ecosystem, including Insights Hub and Release Manager.
We treat all data we collect with strict confidentiality. Any requests relating to this privacy policy can be sent to info@digital-herd.com.
§ 02 Which data do we collect?
We only process the data that is necessary to carry out our work correctly. These data are used to fulfil our contractual obligations, to perform our work properly, to answer your questions and to improve our services. The following data may be processed by us (non-exhaustive list):
- ·First and last name
- ·Professional title, function and company name
- ·Business contact and address details
- ·Billing details (billing address, VAT number)
- ·Phone number
- ·Email address
- ·IBAN and financial institution (for payments)
- ·IP address
- ·Data about activity on our website
- ·Data connected to your social media account (e.g. LinkedIn)
- ·Data you provide to us in correspondence, via our contact form or during a project
- ·Other personal data you provide to us
Processing on behalf of our clients
As a DAM consultancy, we regularly access, configure, migrate and extend content and data inside our clients' systems — for example their Sitecore Content Hub or other DAM environments. In those cases we act as a processor on behalf of our client (the controller), and we process that data solely on the client's instructions and under a data processing agreement (DPA). This privacy policy does not govern how our client uses that data — our client's own privacy policy does.
§ 03 For which purposes do we process your data?
Your personal data is treated strictly confidentially and is used only for the following purposes:
- ·Answering questions asked via email, contact form or social media
- ·Entering into and performing a contract or engagement (including implementation, migration, integration and optimisation projects)
- ·Preparing proposals and quotations
- ·Providing information about our services and products and tailoring them to your needs
- ·Administration arising from our agreement
- ·Processing payments and issuing invoices
- ·Communication with you as a client
- ·Statistical purposes
- ·Improving our website and our products (Insights Hub, Release Manager)
- ·Complying with legal obligations
- ·With your consent: commercial offers, newsletters, events and promotions
- ·With your consent: publishing testimonials or reviews
§ 04 On which legal basis is your data processed?
- ·Consent for a specific purpose
- ·Performance of a contract and contractual obligations
- ·Legitimate interests (such as improving our services)
- ·Legal obligations (tax and accounting legislation)
Your data is never kept longer than strictly necessary, or as long as the law obliges us to keep it.
§ 05 Which data is shared with third parties?
We only share your data where necessary for the operation of our business or where required by law, for example with:
- ·Government institutions and authorities
- ·IT service providers (hosting of our website and tools, maintenance, support)
- ·Software providers whose tools we use to run our business (e.g. CRM, email and communication tools)
- ·Our accountant and/or legal advisors
- ·Payment providers
- ·Platform partners (such as Sitecore, CHILI publish and Orangelogic), only in the context of a client engagement and under a data processing agreement
Data processed on behalf of our clients (see § 02) is shared or transferred only in accordance with the client's instructions and the applicable data processing agreement.
§ 06 How is your data protected?
We take appropriate technical and organisational measures to prevent loss, misuse, unauthorised access and disclosure of your data, and we require the same from the third parties we work with.
§ 07 How long is your personal data kept?
Your personal data is kept for a maximum of 7 years, or as long as required by law (for example tax and accounting retention obligations), whichever is longer.
§ 08 What are your rights?
Under the GDPR you have the following rights regarding your personal data:
| Right | What it means |
|---|---|
| Access | Request a copy of the personal data we hold about you. |
| Rectification | Request that incorrect or incomplete data is corrected. |
| Erasure | Request deletion of your data, where legally possible. |
| Restriction | Request that processing of your data is temporarily limited. |
| Data portability | Receive your data in a structured, machine-readable format and transfer it to another controller. |
| Withdrawal of consent | Withdraw a previously given consent at any time, without affecting the lawfulness of earlier processing. |
| Objection | Object to the processing of your data on grounds relating to your particular situation. |
You can exercise these rights by contacting us at info@digital-herd.com. You also have the right to lodge a complaint with the supervisory authority — in Belgium, the Gegevensbeschermingsautoriteit (GBA).
§ 09 Cookies
Our website uses functional, analytical and tracking cookies for ease of use and statistics. On your first visit we ask for your consent via a cookie banner. You can delete or block cookies at any time through your browser settings.
§ 10 Changes to this policy
We may amend this privacy policy. The most recent version is always published on our website.
Version 2.0 · September 2026
Digital Herd — Vliegwezenlaan 71/1, 1731 Asse, Belgium · BE0722.631.390 · info@digital-herd.com